The Relationship Marketer formatIsbn:Softcover - 9783642444203 Der tschechische Historiker Emil Werunsky

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The Relationship Marketer formatIsbn:Softcover - 9783642444203 Der tschechische Historiker Emil WerunskyIn "The Relationship Marketer", Sren Hougaard and Mogens Bjerre explain how the concept of the dyad (i. e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors